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On a quick look, one0.com is a "one man show" run by Dipl.-Inform. Klaus Hildner
(title widely considered equivalent to a Master of Science in Computer Science).
If you know work and its division in large companies,
then you may guess how efficient a single person can be
that covers a chain of added value from A to Z
and where no losses from interaction with others do occur.
At the same time, more people are loosely coupled to one0.com:
It is a network consisting of Computer Scientists, Physicists, MBAs, and Engineers
who bring in their experience in the areas of "Internet" and "China".
Results are less design-oriented but more technically profound.
"Form follows function."
And if the functions are simple but powerful
then the result can be a healthy, beautiful appearance.
Moreover, we tend to keep things stupidly simple.
Simple things cost less, they are implemented faster,
they break less frequent, and they work almost everywhere.
"Simple technology kills."
Abstract academic models are important,
though often more important are "time to market"
and "LIVE now!", i. e. to deliver quickly to achieve profit early.
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Professional search engine optimization